Monitor your Brand Reputation
- We recognize the importance of understanding the content and opinions regarding your brand in the digital age. We dedicate resources to tracking any citations or mentions of your brand, whether positive or negative. This is particularly important when releasing a new product to understand and address content published through social media and other channels.
- Finding this content through the internet is a very time intensive task, and our tools save hundreds of hours by thoroughly scanning the internet to find digital content on your brand. The target is to monitor as many channels as possible.
- We make it easy to obtain, and analyze large amounts of data and to refine the data for a more accessible, thorough, and in depth analysis.
- Identifying digital content can create a world of opportunity as some individuals and posts have large followings and can substantially affect your business or products as opposed to traditional advertising methods, and thereby you can create innovative responses and tactical strategies to locate, identify, and thereby promote your brand directly through grass roots movements through the digital age.
Frequently, a problem businesses experience is the lack of proper brand monitoring. The lack of proper brand monitoring can lead to problems which can overwhelm your business and operations and lead to negative or infringing content which can tarnish your business reputation. By monitoring your brand mentions prior to such happenings, you can save your business money and time and maintain the reputation you have worked so hard to build in the long run.
- Reseller tracking, volume, and pricing;
- Utilizing the most current methods of software solutions to track resellers and ensure protection of pricing models.
- Finding this content through the internet is a very time intensive task, and our tools save hundreds of hours by thoroughly scanning the internet to find digital content on your brand. The target is to monitor as many channels as possible.
- We make it easy to obtain, and analyze large amounts of data and to refine the data for a more accessible, thorough, and in depth analysis.
- Monitoring of marketplace websites;
- Continuously checking websites to verify brand integrity through software integration.
- Monitoring of Paid Search;
- Identification and removal of unauthorized advertisements.
- Monitoring of Social Media.
- Observing Social Media to analyze integrity of brand mentions.
- Identifying digital content can create a world of opportunity as some individuals and posts have large followings and can substantially affect your business or products as opposed to traditional advertising methods, and thereby you can create innovative responses and tactical strategies to locate, identify, and thereby promote your brand directly through grass roots movements through the digital age.
Content Reporting
- We will provide routine scheduled reports to bring this content to your attention so you can have a targeted approach on removing content that infringes on your intellectual property rights.
- Although brand monitoring gives you the tools to identify your brands presence in the digital age, you may find content that infringes on your intellectual property rights or tarnishes your brands reputation. Some or all of this content may be removable through the exercise of research and take/downs.
- We make it easy to obtain, and analyze large amounts of data and to refine the data for a more accessible, thorough, and in depth analysis.
- Our team focuses in on the target content which you want removed, applying legal skills and reasoning and works aggressively to identify whether the content is removable, and if so can take the necessary steps to remove or take down content.
Brand Enforcement
- With the proper tools, we can provide you the data which you need to identify content which you want removed. This content can otherwise result in:
- Lost Sales
- Brand dilution
- Loss of exclusivity
- Damage to your brand reputation
- We diligently search the internet, and find brand infringements through marketplaces, social media, websites, messaging apps, and paid search through multiple languages. This organized data collection allows us to locate all the data points to connect the infringements to your brand across platforms, channels, and help locate groups of persons involved. This information will help you identify the size, and scale of the issue and the ability to select the level of enforcement necessary to eradicate your brand of such infringements.
Channels : Removal / Take Downs
In order to take down listings and advertisements we have a systematic approach where we analyze the published site policies, verify permitted and unpermitted content, and thereby remove listings that are not compliant.
- eBay
- Amazon
- Walmart
- Rakuten
- Newegg
- Groupon
- Jet
- Google Shopping
- Google Paid Ads / Search
- Google Paid Ads / Search
- Youtube
We can level the playing field with unauthorized sellers because we are able to unmask and identify the them down to their true names, physical addresses, email addresses, cell phone numbers.
Once we have identified them we are (in most cases) able to convince them to permanently stop violating our clients’ intellectual property rights. We will identify and address distribution and supply chain leakage issues that are jeopardizing your company’s intellectual property rights. Once the bad actors are identified, we are able to track the sellers’ every move. We apply continuous pressure until they stop making unauthorized sales. Moreover, in many cases we can also determine the original source of their product buys.
What Content(s) Can Be Removed?
- Advertisements / Listings on marketplace sites or websites (e.g. unauthorized sales of devices, access / unlock codes, misrepresentation of product(s).
- Posts on social media (e.g. Facebook, Youtube) which reveal trade secrets or confidential information which is protected from disclosure.
- Harmful or offensive comments which defame your brand reputation.
- Representation(s) that the individual or organization is associated directly or indirectly with your brand.
What to Expect
- Although with digital content, it’s always a game of cat and mouse, we recognize that brands who lose control of their product distribution, control over the lock or unlocking codes to their equipment and copyrighted software, control over MAP pricing (dilution of MAP), supply and distribution chain issues, protect against reputation damage and erosion of brand value, disgruntled resellers and distributors, and loss of opportunity.
- Targeted Removals for related products, services, or codes which can interfere, modify, or alter the product or its features. (e.g. unlocking services/codes)
- Damage to Brand Reputation/Erosion of Brand Value.
- With a dedicated brand enforcement team – we will fight to protect your brand and image. We will work tirelessly to prevent sellers from tampering with your products in the market, offering products, or services which can alter or modify your equipment, or without authorization offerresale of your pdocuts to interfere with your existing resale channels.
- One issue brands frequently face is unauthorized sellers selling their products or services associated with their products.
- These sellers do not have to comply with a brands safety, quality, and packaging and service controls.
- Without the proper controls, this can result in bad customer reviews, dilution of brand value, and ultimately result in confused and unhappy customers.
- Dilution of MAP (Minimum Advertised Pricing)
- This is often the race to the bottom where unauthorized resellers undercut price and diminish brand value by rushing to sell off their product. hen companies lose control over their supply-chain and don’t maintain controls over who can sell their product, it fosters an environment of pricing degradation.
- Sellers compete to gain the most sales on online platforms, ultimately driving prices below MAP.
- Disgruntled Distributors/Retailers
- Most brands have their success established through a good distribution chain. Nonetheless, having unauthorized resale of their products can interfere and interrupt the distribution chain due to angry authorized sellers whose prices are being undercut on third party marketplaces.
- This can cause leading distributors and retailers to ultimately drop the brand.
- With the right brand enforcement, we can reduce or eliminate these and other content which can damage your online reputation.
Why Us?
We provide what others can’t. We say this with confidence is with our service your getting a triad of experience.
- Over 20 Years combined e-commerce and marketplace experience.
- Over 20 Years experience in the mobile electronics and cellular phone industry.
- A dedicated legal team with the right legal knowledge to protect your brand.
With a comprehensive legal background, and strategical approach we can pinpoint the content being published and determine where there is infringements on your brand.
We act swiftly upon notice from you identifying targeted takedowns, and researching the individual content to determine the necessary actions for a successful takedown.
Legal Support: With full legal support – we can send out C&D letters, and escalate matters with repeat infringements to stop diminution of your brand.
Legal Support
With full legal support – we can send out C&D letters, and escalate matters with repeat infringements to stop diminution of your brand.
It’s important to identify that these matters may lend to the need for legal support. The legal team we work with has knowledge in temporary restraining order and preliminary injunction hearings involving applications for, and defense of, emergency injunctive relief and the following statutes:
- Stop Online Piracy Act (SOPA)
- Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 (PIPA)
- Online Protection and Enforcement of Digital Trade Act (OPEN Act)
- Digital Millennium Copyright Act (DMCA)
- Lanham Act (the U.S. Trademark Act)
Cease and Desist Letters
- Copyright or Trademark Infringement Letters
- Breach of Contract (including Intentional or Tortious Interference with Distribution Agreements where available)
- Libel and Slander Actions (where available).